7,694 of the Best, Quick and Easy, Low-Carb, Vegan, Epic, Buffalo Cheese Dips to Help You Lose Weight
- By info@busystreetmarketing.com
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- 18 Nov, 2018
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I'm kidding of course, but this is about consumer expectations and web marketing
Ad Driven Marketing
We've all seen it: You search for a simple recipe and dozens of well-meaning food bloggers and cooking magazine companies instantly bombard you with 3 million recipes for you to try, and they are all AWESOME! Well maybe, but it's kind of overwhelming isn't it? Then when you finally settle on one, while you are trying to read the recipe ads are popping up and they want you to sign up for their newsletter, and AHHHH! There's a reason they do this of course. They are all fighting for the attention of a limited number of readers and they really, really want you to click through to THEIR website, because they only make money if advertisers will pay them to fill the page with mind bending pop-ups and deals on stuff you didn't even know you needed. All the while, all you wanted to do was dip some chips.
Website Traffic That Matters
A market like this makes it tough for individual small business website to rank on search for something that the big corporations are spending tons of money to get found for. In many cases, from a search rank standpoint, it's a losing battle, but where a small business can always win, is by making the most of the traffic that they do get. In fact, you're website can get found all day long, but if user's go there and don't immediately find what they want, they will bounce, and you will have wasted whatever you spend on SEO or any other means of driving traffic to your website.
Consumers Love User Friendly Websites
Have you ever talked to your customers and find out what they want from your website? For many small business owners, they are too close to the product or service to truly think like their customer does. They know their product inside and out and this can actually be a disadvantage when trying to conceive of what questions or desires a customer would have. If you ask, your customer may tell you something they want, but have never had on a website. They may tell you horror stories about other websites they've been disappointed with. They may tell you about some other business website that they found very helpful. All these can be baked into the design of your website to create a user-centric experience that will win more business from the website visitors you do get. In the website world, we call those conversions. In addition, now rather than just being a generic online calling card, now your website is a helpful sales tool that reflects well on your business and on you as the owner.
Do One Thing and Do It Well
One of the biggest mistakes many business owners make is trying to do everything on their website. In many businesses, they literally do many, many things and do them well. Unfortunately, if you try to get found for everything, you will be found for virtually nothing. Search engine algorithms are not designed to find everything all at once. They take a single search term like "buffalo cheese dip" and they look for the best match to that term, in the local area. Therefore, if your website has page after page about every kind of food imaginable, while a neighbor's site has 20 well-written pages, all about specific buffalo cheese dip recipes, have a guess which one is a closer match for Google? Take some time to decide what is the most revenue driving thing your business needs to get found for, and focus on that. Other things can be on your website, for sure, but for getting found in online search, specificity is king.
I hope you've enjoyed these web marketing tips, I mean EPIC buffalo cheese dip recipes. I know I did. If your web marketing could use a shot in the arm, give us a call for a free consult: Call Now
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